Add a new competitor to tracking
Create a company profile, discover its channels, and assign every source to the correct brand.
See it in Leado
What you’ll achieve
- One competitor profile that groups every verified paid, organic, website, and newsletter source belonging to the brand.
What you’ll need
- The competitor’s official website
- At least one verifiable channel or advertiser identity
Follow the workflow
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1
Open Settings → Profiles
The Profiles section is the control centre for tracked companies and channel assignments.
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2
Fetch profiles from the website
Paste the company’s official website, choose Competitor, and select Fetch Profiles. Leado attempts to discover available social channels and create or update the company.
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3
Review the company role
Use Competitor for direct rivals, Inspiration for brands you want to learn from, and Own company only for your brand. Role selection affects comparisons.
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4
Add missing channel accounts
If discovery misses a source, add its Meta Page URL or ID, Google advertiser, TikTok Page ID, LinkedIn advertiser name, or Instagram username in Add channels.
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5
Assign channels to the company
Choose the company and each unassigned channel, then select Assign Channel. Repeat until all useful sources are grouped under the same profile.
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6
Verify the result
Open Companies and the new company profile. Data appears as each source completes its first fetch; empty dashboards immediately after setup do not always indicate an error.
Verify your work
- The company appears once in Companies with the Competitor role
- Every assigned Page, advertiser, profile, or website belongs to the intended brand
- The company becomes available in each relevant channel filter after the first successful fetch
If something doesn’t look right
Automatic discovery misses a channel
Add the official Page, advertiser, or profile identifier manually, then assign it.
A dashboard remains empty
Confirm the source assignment and allow its first fetch to complete.
An agency advertiser contains unrelated brands
Map only verified brand sources and use category or advertiser exclusions where the channel supports them.
Limitations and safeguards
Tracking is limited to supported, observable sources; private performance data and channels that cannot be verified are not available.
Important notes
Avoid creating separate company profiles for each channel. One company profile should group all sources that belong to the same brand.