Add a growth layer to your existing stack

Custom website integration.

Use one lightweight connection to understand key visitor actions, grow your owned audience, launch onsite experiences, and trigger relevant follow-up—while keeping your existing website and stack.

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Custom Website growth loopLive signals

01Customer signalUnderstand high-intent behaviorNow

02Leado actionConsent-aware customer profilesReady

✓Growth outcomeTurn anonymous traffic into an audienceMeasured

Integrated data

Bring the data that matters into one usable customer picture.

Leado keeps commerce, customer, content, and consent context connected—so campaigns can start from evidence instead of another export.

Known contacts

Consent and channel permissions

Page and session context

Your business properties

Campaign attribution

Tracked events

Know what happens between a visit and a conversion.

Turn important customer moments into a timeline your team can segment, measure, and act on. Browse the event cards to see example parameters Leado records.

Page viewed

page_viewed Sample parameters {"page_url": "/products/alpine-jacket","referrer": "https://google.com","utm_campaign": "winter_launch"}

Known visitor identified

leado_identity_seen Sample parameters {"client_id": "visitor_7f3a…","source": "website_pixel","consent": true}

Product viewed

product_viewed Sample parameters {"product_id": "SKU-123","variant_id": "SKU-123-BLUE","value": 89,"currency": "EUR"}

Product added to cart

product_added_to_cart Sample parameters {"product_id": "SKU-123","variant_id": "SKU-123-BLUE","quantity": 1,"value": 89,"currency": "EUR"}

Checkout started

checkout_started Sample parameters {"checkout_token": "sha256:7bd2…","value": 178,"currency": "EUR","line_items": 2}

Checkout completed

checkout_completed Sample parameters {"order_id": "ORDER-1042","value": 178,"currency": "EUR","quantity": 2}

Popup, form, survey, and web push engagement

leado_popup_submitted Sample parameters {"popup_id": 42,"submit_type": "email_subscription","consent": true}

Custom business events

custom_event Sample parameters {"event_type": "demo_booked","plan": "growth","value": 99,"currency": "EUR"}

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Channels and actions

Turn connected signals into customer-facing action.

Create the right experience or message for the moment, keep it editable, and retain control before launch.

View all features

Email

Draft and send newsletters, promos, lifecycle updates, winback campaigns, welcome messages, abandoned-checkout messages, post-purchase messages, and reactivation emails. Your website events, identified contacts, consent, attribution, and custom business properties give this action relevant first-party context.

Surveys

Create customer surveys, collect answers, and route insights back into recommendations. Your website events, identified contacts, consent, attribution, and custom business properties give this action relevant first-party context.

Forms

Create lead forms, signup forms, and campaign forms that feed new contacts and answers back into Leado. Your website events, identified contacts, consent, attribution, and custom business properties give this action relevant first-party context.

Popups

Create onsite popups for capture, offers, surveys, product launches, and exit intent. Your website events, identified contacts, consent, attribution, and custom business properties give this action relevant first-party context.

Webpush

Draft and send approved web push messages for launches, restocks, promotions, content, and lifecycle moments. Your website events, identified contacts, consent, attribution, and custom business properties give this action relevant first-party context.

SMS

Draft and send concise SMS campaigns with consent-aware audience checks. Your website events, identified contacts, consent, attribution, and custom business properties give this action relevant first-party context.

Landing pages

Generate editable landing-page drafts with copy blocks, offer structure, and page sections. Your website events, identified contacts, consent, attribution, and custom business properties give this action relevant first-party context.

Website experiments

Create A/B/n and split-URL tests through the Website pixel. Edit page elements visually, target by page, device, UTM, and visitor conditions, then compare conversion results. Your website events, identified contacts, consent, attribution, and custom business properties give this action relevant first-party context.

Meta Ads

Turn winning competitor patterns into editable Facebook and Instagram ad concepts. Your website events, identified contacts, consent, attribution, and custom business properties give this action relevant first-party context.

010

Google Ads

Prepare search-campaign drafts, conversion setup, and landing-page improvement ideas from market signals. Your website events, identified contacts, consent, attribution, and custom business properties give this action relevant first-party context.

011

Facebook

Draft and publish approved Facebook posts from product, offer, and competitor inspiration. Draft Facebook comment replies for review. Your website events, identified contacts, consent, attribution, and custom business properties give this action relevant first-party context.

012

Instagram

Create and publish approved Instagram posts with captions, visual direction, and campaign hooks. Draft Instagram comment replies for review. Your website events, identified contacts, consent, attribution, and custom business properties give this action relevant first-party context.

013

Google Maps

Prepare and publish approved Google Maps posts, local updates, offers, events, and announcements. Draft Google review replies for approval. Your website events, identified contacts, consent, attribution, and custom business properties give this action relevant first-party context.

014

YouTube

Prepare and publish approved YouTube videos with titles, descriptions, thumbnails, and campaign context. Your website events, identified contacts, consent, attribution, and custom business properties give this action relevant first-party context.

015

Insights

Summarize connected market, commerce, website, and engagement signals into practical next-step recommendations. Your website events, identified contacts, consent, attribution, and custom business properties give this action relevant first-party context.

016

Reputation Management

Draft replies to Facebook and Instagram comments and Google Maps reviews so the team can review before publishing. Your website events, identified contacts, consent, attribution, and custom business properties give this action relevant first-party context.

017

Creative generator

Produce first-draft copy and visual direction for campaigns the team can refine. Your website events, identified contacts, consent, attribution, and custom business properties give this action relevant first-party context.

018

Inspirations

Browse competitor creatives, source examples, and patterns worth adapting for your own campaigns. Your website events, identified contacts, consent, attribution, and custom business properties give this action relevant first-party context.

019

Company Overview

Review a company profile with its ads, organic posts, website signals, newsletters, and tracked marketing activity in one place. Your website events, identified contacts, consent, attribution, and custom business properties give this action relevant first-party context.

020

Calendar

See campaign activity and communication in a calendar view so timing and cadence are easier to understand. Your website events, identified contacts, consent, attribution, and custom business properties give this action relevant first-party context.

021

Notifications

Receive alerts when tracked competitors launch new ads, publish new landing pages, or make other visible moves worth reviewing. Your website events, identified contacts, consent, attribution, and custom business properties give this action relevant first-party context.

022

Onboarding

Set up the account basics, company profile, competitors, inspirations, categories, and connected sources with guided steps. Your website events, identified contacts, consent, attribution, and custom business properties give this action relevant first-party context.

023

Workflow Automations

Build workflow automations for lifecycle messages and customer journeys using supported events, audiences, and channels. Your website events, identified contacts, consent, attribution, and custom business properties give this action relevant first-party context.

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Use cases

Put the integration to work on real growth opportunities.

Start with one valuable journey, prove it, and expand from there.

View all use cases

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Generate a landing page from a prompt

Describe the campaign, audience, offer, and visual direction, then turn the prompt into an editable landing page in minutes. With the website pixel and custom events connected, this workflow can use live visitor, consent, attribution, and conversion context.

◎

Recover product interest after browse abandonment

React to a product view that does not become a cart or order, then follow up through the channels the visitor has consented to. With the website pixel and custom events connected, this workflow can use live visitor, consent, attribution, and conversion context.

Trigger replenishment messages at the right product interval

Start a journey a defined number of days after purchase and recommend the same product or a relevant alternative through consented channels. With the website pixel and custom events connected, this workflow can use live visitor, consent, attribution, and conversion context.

Find proven social ideas by engagement

Rank real competitor posts by engagement, inspect the strongest examples, and turn evidence into a sharper content brief. With the website pixel and custom events connected, this workflow can use live visitor, consent, attribution, and conversion context.

Track competitors’ organic publishing

Compare posting cadence, formats, themes, launches, and engagement across Facebook and Instagram. With the website pixel and custom events connected, this workflow can use live visitor, consent, attribution, and conversion context.

Plan and schedule social publications

Choose media, prepare channel-ready copy, review the native preview, and schedule posts across major social platforms. With the website pixel and custom events connected, this workflow can use live visitor, consent, attribution, and conversion context.

Moderate comments and reviews in one queue

Bring social comments and local reviews into a shared inbox, prepare replies, and keep final approval with your team. With the website pixel and custom events connected, this workflow can use live visitor, consent, attribution, and conversion context.

Attribute campaigns to real customer outcomes

Combine website-pixel events with customer survey answers to see what happened after the click and why people converted or left. With the website pixel and custom events connected, this workflow can use live visitor, consent, attribution, and conversion context.

Benchmark paid reach and competitor activity

Compare reach, impressions, ad volume, formats, and new launches against selected competitors. With the website pixel and custom events connected, this workflow can use live visitor, consent, attribution, and conversion context.

Improve product feeds and catalog imagery

Review synced products, prepare channel-ready catalog drafts, and prompt AI to generate stronger product imagery for review. With the website pixel and custom events connected, this workflow can use live visitor, consent, attribution, and conversion context.

Manage Meta and Google campaigns from Leado

Prepare and review Meta and Google campaign drafts from the same Leado workspace while preserving each channel’s controls. With the website pixel and custom events connected, this workflow can use live visitor, consent, attribution, and conversion context.

Turn signals into prioritized improvements

Move from evidence-backed Insights to ranked Recommendations with a clear reason and next action. With the website pixel and custom events connected, this workflow can use live visitor, consent, attribution, and conversion context.

Improve conversion with controlled A/B tests

Build a variation visually, define its audience and traffic split, then compare conversion results. With the website pixel and custom events connected, this workflow can use live visitor, consent, attribution, and conversion context.

Launch a manual campaign across Email, Web Push, and SMS

Prepare coordinated messages for a product launch, sale, or seasonal moment and review every channel before sending. With the website pixel and custom events connected, this workflow can use live visitor, consent, attribution, and conversion context.

Welcome new subscribers across Email, Web Push, and SMS

Trigger a timed welcome journey when a new subscriber is created, then coordinate each consented channel in one visual workflow. With the website pixel and custom events connected, this workflow can use live visitor, consent, attribution, and conversion context.

Recover carts with timed multichannel reminders

Trigger a recovery journey from cart or checkout activity and coordinate Email, Web Push, and SMS without messaging people who already purchased. With the website pixel and custom events connected, this workflow can use live visitor, consent, attribution, and conversion context.

Target onsite and exit-intent popups

Match the message to selected audiences, pages, timing, scroll depth, cart intent, or exit intent. With the website pixel and custom events connected, this workflow can use live visitor, consent, attribution, and conversion context.

Collect the customer data needed for personalization

Build forms for newsletter consent, birthdate, gender, preferences, or any custom field your communication needs. With the website pixel and custom events connected, this workflow can use live visitor, consent, attribution, and conversion context.

Track competitor newsletter strategy

Compare send cadence, subject lines, themes, promotions, and captured messages across selected competitors. With the website pixel and custom events connected, this workflow can use live visitor, consent, attribution, and conversion context.

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Questions before you start

Which website platforms are supported?

The website connection can run on custom sites and frameworks that allow you to add the Leado script and, where needed, call JavaScript events.

Do I need to replace my current website or CMS?

No. Leado adds tracking, onsite experiences, audiences, campaigns, workflows, and experiments around the site you already operate.

Can we track our own conversion events?

Yes. Your implementation can send custom journey events and common commerce events such as product views, cart activity, checkout starts, and completed orders.

Will marketers need developers for every campaign?

Usually not. Developers establish the connection and key events; marketers can then manage supported campaigns, experiences, audiences, and experiments in Leado.